An estate agent’s window works around the clock. Property cards and lifestyle photography sit behind glass for weeks, and the colours in that kitchen photograph soon drift if the print is unprotected and the window faces the sun. Inside the office, display boards are handled, rearranged and carried out to valuations. On new-build sites, hoardings and marketing suites carry the developer’s brand through every season of a build.
Window displays that stay sharp
The Colourjet coating used in Landor Liquid Lamination includes integrated UV inhibitors to help guard against premature fading, and it protects the print surface from water, chemicals and abrasion. For a window display, that means flagship listings and brand panels keep their colour for longer, and condensation on the inside of the glass is less of a worry. Our window displays page goes into more detail on glazing, light and positioning.
Individual property cards change too often to be worth coating one by one. Concentrate protection on the pieces that stay up: branded headers, area photography, awards and team panels, and premium listings with a long marketing period.
Developers and new-build marketing
- Site hoardings: CGIs and lifestyle imagery outdoors, where a coating adds protection against weather, grime and fading.
- Marketing suites: large wall graphics, site plans and specification boards that visitors touch and point at.
- Show homes: framed art and feature walls that set the style of the development.
Show homes need to look finished but go back to plain walls before the property is sold. Phototex printable self-adhesive fabric suits this well. It removes in one piece without damaging the surface, can be repositioned during fitting and reused in the next show home, and does not suffer from edge curl or peeling. Site teams or stagers can install it themselves without specialist installers. It is designed for interiors only, so use exterior-grade media for anything outside.
Lettings and short-term staging
Letting agents and landlords increasingly use printed décor to help rental properties photograph well without breaching tenancy terms. That use is covered on our rented homes page, and the same removable approach works for staging a property for sale.
A note on surfaces
Freshly painted show-home walls should be left to dry properly before any self-adhesive material goes on, and it is sensible to try a small piece first. For coated prints, remember that solvent coatings do not suit every substrate or ink, so ask your printer to test the chosen media before a full run of hoarding panels.
If you print for estate agents or developers, or market property yourself, our team is on 01252 624 411. You can also send an enquiry through the contact page.