In a showroom, the graphics are part of the product presentation. A dealership spends heavily on lighting, flooring and glazing so the cars look their best, and a faded lifestyle image or a scuffed brand wall next to a new model undermines all of it. The same applies to kitchen, bathroom, furniture and flooring showrooms, where printed imagery shows customers how a product will look at home.
Why showrooms are harder on print than they look
- Daylight: floor-to-ceiling glazing floods large wall graphics with sun for much of the day.
- Cleaning: valeting areas, polishes and glass cleaners are never far away, and overspray drifts.
- Movement: vehicles and display units are moved in and out, and walls get brushed in the process.
- Touch: customers lean on worktop displays and run their hands over sample boards.
Colourjet, the solvent coating behind Landor Liquid Lamination, protects prints from water, chemicals and abrasion, with integrated UV inhibitors to help prevent premature fading. The protective layer makes graphics more durable and lightfast, so they hold their colour and finish for longer in exactly these conditions. Our guide to preventing fading explains the role of UV protection alongside sensible positioning.
Matching the finish to the brand
Manufacturers’ retail guidelines often specify how dealer graphics should look. A deep gloss can echo paintwork; a softer finish can feel more premium for some brands and is easier to light without reflections. Agree the finish with whoever controls the brand standards, and produce a coated sample for approval before printing a full wall. This page describes general practice only; we do not imply any connection with, or approval by, any vehicle or product manufacturer.
Launches and seasonal campaigns
Model launches and seasonal offers change the showroom several times a year. For interior walls, Phototex printable self-adhesive fabric removes in one piece without damaging the surface, and can be repositioned and reused. It does not curl at the edges or peel, which matters when a graphic sits at eye level beside a premium product, and showroom staff can install it without specialist installers. Keep Phototex for indoor use; forecourt graphics need exterior media.
Getting it right first time
Solvent coatings do not suit every substrate or ink, so test on the media you plan to use, and try the showroom’s own cleaning products on a coated offcut. If the brand wall includes a large photographic print, make sure it is fully dry before coating. The same approach applies across retail and point-of-sale work more generally.
Producing graphics for a dealership or product showroom? Speak to us on 01252 624 411, or tell us about the project through our contact page.