A pop-up has two deadlines that matter: the opening day and the day the keys go back. The space has to look fully branded within hours of getting access, and it has to be returned in the condition the landlord expects, often under a licence with strict terms about fixings and redecoration. Graphics that are quick to fit and clean to remove make both deadlines easier.
A typical pop-up timeline
Before access
Get the unit’s dimensions and photographs of the wall surfaces early. Bare plaster, fresh emulsion, painted board and tiled areas all behave differently, so ask the landlord or agent what the walls are finished with. If possible, try a small test piece on site during a viewing.
Installation
Phototex is a printable self-adhesive woven fabric designed for this kind of job. It is easy to install, so the brand’s own team or the shop staff can put it up without specialist installers, and it can be repositioned while panels are being aligned. Once on the wall, it does not suffer from edge curl or peeling. See our guide to installing Phototex for the process.
Trading
Pop-ups can be busy, with stock being moved and customers brushing past displays. For printed elements that take the most handling, such as counter fronts, product plinths and price boards, a coating adds useful protection. Colourjet, applied through Landor Liquid Lamination, protects prints from water, chemicals and abrasion and includes UV inhibitors against premature fading, which helps window graphics in a sunny high-street unit.
Handing back
Phototex removes in one piece without damaging the wall surface, so the walls can be handed back without repainting. Because it can be reused, a brand running a series of pop-ups can take its wall graphics to the next location. Our guide to repositioning Phototex has more on moving and reusing panels.
Limits worth knowing
- Phototex is recommended for interiors only. Use exterior-grade media for fascias and outdoor A-boards.
- Shopping centres and landlords may have their own rules on wall coverings. We do not make fire-rating claims, so check requirements with the centre management and the media manufacturer.
- Solvent coatings do not suit every substrate or ink; test before coating a full set of graphics.
Opening a pop-up soon and short on time? Ring us on 01252 624 411 to talk through what will work in your unit, or get in touch through the contact page.