Rolling out graphics to thirty branches is a different job from fitting one shop. The brand team wants every site to look identical. Each site manager wants the work done quickly and without disruption. The printer needs a process that produces the same result on day one and in month six, when the last franchisee finally signs off their refit. Protection and installation choices have a big influence on whether that consistency holds.
Consistency at the press
Consistency starts with colour management and a locked specification for media, ink and finish. Coating is part of that specification. A gloss print and a lower-sheen print of the same file can look like two different brand colours under shop lighting, so agree the finish once, approve it on a coated proof, and do not change it mid-programme. Our page on colour management covers the printing side.
Hand coating is fine for one-off jobs, but on a roll-out small differences in coat weight from one operator to another add up. A liquid lamination machine gives a more repeatable application across hundreds of panels. Landor has supplied and installed large format printing systems and RIPs for more than 20 years, and can advise on fitting coating into a production line.
Consistency over time
Sites differ. One branch has a south-facing glass frontage; another sits in a shopping centre with no daylight at all. Uncoated graphics age at different rates, so after a year the estate no longer matches. The Colourjet coating in Landor Liquid Lamination protects prints from water, chemicals and abrasion and includes UV inhibitors against premature fading, which helps graphics across varied sites hold their appearance more evenly.
Installation without a travelling crew
Sending specialist fitters to every site is often the biggest cost in a roll-out. For interior walls, Phototex printable self-adhesive fabric is easy to install, so local staff or a general maintenance contractor can fit it without specialist installers. It can be repositioned during fitting, it does not curl at the edges or peel, and it removes in one piece without surface damage when the next campaign or rebrand comes round. Phototex is for interiors only; fascias and external signage need exterior media.
A roll-out checklist
- Run a pilot at one or two sites, including a test of the cleaning products each site uses.
- Test every media and ink combination in the programme; solvent coatings do not suit every substrate or ink.
- Send clear, illustrated fitting instructions with each site pack.
- Keep approved coated reference samples for checking later batches.
- Confirm any fire or building requirements with the landlord, the media manufacturer and the client’s estates team; we do not make fire-rating claims for our products.
If you are pricing up a multi-site programme and want to discuss production and installation, call 01252 624 411 or brief us through the contact page.